Press release: Van Den Bos Flowerbulbs and Penning Freesia join forces
Honselersdijk, September 23rd, 2022 – The management of Van den Bos Flowerbulbs and Penning Freesia are pleased and proud to announce today that they have joined forces to strengthen their leading position in the global freesia market.
With this joining of forces, both companies give substance to their shared vision that further economies of scale are necessary in order to be able to continue to invest in further growth of this thriving and appealing product for the Netherlands. The joining of forces means that Penning’s trading activities will be transferred to Van den Bos. Penning will continue to operate as an independent company in the cultivation and breeding of freesia and amaryllis, and Penning will also continue to trade in the dry sale of freesia.
Robert Piek, CEO at Van den Bos: “Penning is a highly respected company that has built up a solid position in the global freesia market over a period of more than 95 years. I am very happy with this joining of forces. I am convinced that our companies strengthen each other and that together we can ensure continuity of the beautiful product freesia. Together we can invest more in marketing, product development, quality and improvements in logistics processes.
Marko Penning, General Manager of Penning: “The addition of our freesia range at Van den Bos is an important step forward. Van den Bos is the market leader in the export of flower bulbs for professional nurseries. I am convinced that our range will benefit from the scale they have achieved in the meantime. Together we can build on strengthening our position and on even better cooperation with our international customers.”
Since 1946, Van den Bos has been active in the cultivation, storage, preparation and trade of lilies, freesias and calla for professional floriculture. In this field of flower bulbs – in which Dutch companies have a global dominant position – Van den Bos is the market leader in the product freesia. In addition to the Penning range, Van den Bos also trades the freesia varieties from Royal van Zanten and various other breeders. The company employs approximately 100 people worldwide.
Penning was founded in 1926 and has been active in the breeding of freesia since the 1960s, and also in the breeding of amaryllis since the 1980s. The company is located in Honselersdijk and is led by cousins Marko and Peter Penning. The company has 18 employees. The trade in freesias in the Netherlands and abroad is done by Niels Drughorn, who will be strengthening the sales team at Van den Bos as of 1 January.
Van den Bos and Penning will continue to operate as independent companies, where in addition to cooperation in trade, cooperation in services will also be continued. Together they will focus on strengthening commercial activities. As a consequence of this acquisition, Penning’s own production of freesia tubers in Morocco will eventually be discontinued and moved to Van den Bos’s New Zealand production. The consequences of this step for both organizations will be carefully examined in detail in the coming weeks. In any case, Niels Drughorn will strengthen the sales team at Van den Bos as of 1-1-2023.
May 21st/22nd: Dwars door de Kas
Next Saturday, 21st of May, and Sunday, 22nd of May, the event ‘Dwars door de Kas’ will be taking place. It is therefore possible to cycle through our company, amongst many others within the region. For more information, please visit https://www.dddk.nl/ (Dutch only)
Open days Freesia 22-25 March
Starting from next week, there will be an opportunity to visit our company, with many new freesia varieties and- selections in bloom. From Tuesday the 22th of March until Friday the 25th of March, you are very welcome to visit the planting on appointment.
New in our product range are the varieties ‘Yukon’ (single flowered, white) and ‘Tiffany’ (double flowered, white). Aside from that, the varieties ‘Purple King’, ‘Shakira’ and ‘Davina’, can also be seen, all of which are nominated for the Jan Goemans trophy. During the open days, there will also be the opportunity to look at introductions for the coming years, with several new selections distinctive in terms of color, fragrance, vase life and flower size.
We hope to be able to welcome you at our company soon.
Niels Drughorn (06 57798113) / Peter Penning (06 51545102)
Update: E-mail addresses running again
Our mailboxes are available again. This means we are able to receive mails on our regular e-mail addresses. We thank you for your patience.
Temporarily unavailable by e-mail
Unfortunately, all our company’s e-mail addresses are unattainable as a result of a prolonged malfunction at #InternedServices (#KPN). For important matters, we request you to contact us by calling (0174 621221) or by sending an e-mail to our webshop mail adress: firstname.lastname@example.org
Penning Freesia supports ALS
Penning Freesia is organizing an event from the 16th of June until the 3rd of July to support the Dutch foundation ALS. We, as a company, have strong affinity with this foundation, alongside with the events held in support of the foundation. As a result, we are happy to contribute as well.
Starting next Friday (18th of June), you will be able to buy an Amaryllis bowl for €8,50 at our store. For every bowl sold, we will donate €1,50 to the ALS foundation. The amaryllis bowl is delivered in a ‘Do It Yourself’ package, which is easy to transport. The package consists of a synthetic bowl, soil, four mini-Amaryllis bulbs and a manual. Within 4 to 6 weeks, the bulbs in the bowl will turn into a true spectacle. The bowl is suited for your terrace and balcony in both the spring and the summer.
Since yesterday (16th of June) the bowls are available in our webshop as well. Please note that the prices here are without shipping cost. You are also welcome to take away the bowl(s) at our local shop in Honselersdijk (Bospolder 23).
For additional information or questions, we would like to refer you to our Facebook page. (Dutch only).
Open days Penning Freesia March 15-26
Starting next week, there will be the opportunity to view several new freesia varieties and selections in bloom. Because of the current situation regarding COVID-19, we will be organizing the open days in a slightly different manner. Between March 15th and 26th, you are welcome to come and look at our freesia fields. However, we kindly request you to make an appointment by phone before visiting us. Additionally, please come with no more than two people at a time. If any of the visitiors happen to be suffering from fever, coughing or a cold, please cancel the appointment. Of course, this also applies to ourselves.
New in the product range are the varieties ‘Shakira’ and ‘Purple King’, which have both been nominated for the Jan Goemans Freesia trophy as well. During the open days, you can also look forward to the introductions for the years to come. There will be new varieties that are distinctive in terms of vase life, fragrance and large-flowering.
We look forward to welcome you at our company.
You can make an appointment by phone by calling the following number: (+31 174 621221)
03/02/2021: Update pictures amaryllis varietes
Yet another update with a few pictures of the amaryllis varieties currently in bloom at our greenhouse.
24/01/2021: Update pictures amaryllis varieties
Some additional pictures of our amaryllis varieties.
Open days amaryllis starting January 20th
For the first time on January 20th, there will be a three-week opportunity to view our amaryllis flower trials. In total there are more than 30 varieties on display for both pot and cut flower culture. In addition, more than 100 new selections have been planted for further testing.
Starting this week, an update with photos will be posted on the website every Monday, so that the development can also be followed online.
Due to the circumstances we are currently dealing with, we are forced to organize the annual open days in a slightly modified way. This means that visits are only possible by appointment and with a maximum of 2 people at the same time. In the period from January 20 to February 13, an appointment can be made by email (email@example.com). If the proposed time is already occupied, you will be notified within 24 hours and you will be requested to change the date / time. to choose. All present Covid-19 measures from the government will be complied with during the visit, these are stated at the entrance to our company. In case of complaints such as fever, cough and cold, you are requested to cancel the appointment. This of course also applies to ourselves.